For over a year now we’ve been on an incredible journey at ZigmaSocial. We’ve asked ourselves some big questions: Who are we? What do we stand for? Who are we helping? How are we going to achieve our goals?
This work led to an important realization: Our brand got us to where we are today, but we’ve grown and evolved so much that we need a more dynamic way to represent ourselves. And that’s why we set out to tackle one of the most exciting and challenging milestones ZigmaSocial has ever achieved: a rebrand.
Our purpose: bigger than social media management
Before we could even consider the creative side of our rebrand, we found focus in clearly defining our purpose:
ZigmaSocial helps entrepreneurs simplify their social media posting to save their time, more professional, and more sustainable businesses.
Our logo: a new ZigmaSocial
We worked with one of our talented graphic designer’s team lead Mr.Mithurshan Ranjan, a branding art director, to explore different aspects of what the name ‘ZigmaSocial’ represents in order to arrive at a new logo that would capture the essence of our brand.
Our existing icon mark was a rocket with fire and regular font wordmark, After dozens of options, we have changed the wordmark style. At the same time, the “rocket” shows the fast. Together the new logo embodies the idea of simplified speed, growth, and power in a positive, upward motion. Our wordmark was also refreshed with a clean, humanist look.
Design system: bringing it all together
To support our new brand, our design team has defined and brought new design standards to life. Our new look is about being approachable yet modern; crisp but not stuffy.
Looking to the future
We went through this rebranding journey to create an experience that looks, sounds, and feels empowering, inspiring, and supports entrepreneurs. One amazing side effect is how it’s reminded everyone at ZigmaSocial why we get out of bed in the morning—trust us, there’s a serious buzz at headquarters!
We’re excited to launch our new brand, but this is definitely not the end. We’ll continue to evolve and grow so that we can keep building products and services that help small business owners be their best.